1. Identify your target audience: Before you can start trying to increase spending, it’s important to understand who your typical patrons are and what they are looking for in a bar experience. For example, are they primarily young professionals looking to unwind after work, or are they college students looking for a party atmosphere? Understanding your target audience will help you tailor your marketing and promotion efforts to appeal to their specific interests and needs.
  2. Offer high-end or specialty drinks: One way to increase spending is to offer premium or specialty drinks that command higher price points. This could include craft cocktails made with high-quality ingredients, rare or hard-to-find spirits, or unique and creative twists on classic cocktails. Offering these types of drinks can give patrons a reason to spend a little extra and make your bar stand out from the competition.
  3. Promote food and drink pairings: Another way to encourage patrons to spend more is to offer food and drink pairings, such as small plates or appetizers designed to be enjoyed alongside specific cocktails or beers. This can be a great way to drive sales of both food and drink, and can create a more upscale, sophisticated atmosphere at your bar.
  4. Host special events or promotions: Consider hosting special events or promotions to draw in new patrons and encourage existing ones to spend more. This could include live music or DJ nights, happy hour specials, or themed events like wine tastings or craft beer festivals.
  5. Create a welcoming atmosphere: Finally, make sure your bar is a place that patrons want to spend time in. This includes having a clean and attractive space, friendly and attentive staff, and a vibe that is welcoming and inclusive. The more comfortable and enjoyable the experience, the more likely patrons are to stay longer and spend more money.